CCM delivers new gear to Detroit youngsters for their good deed

By @MichaelCaples –

DETROIT – Sometimes, a good deed gets rewarded.

For players from the Detroit Ice Dreams Youth Hockey Association, that reward came in the form of new skates, sticks and helmets from CCM.

On Monday, CCM representatives showed up at Jack Adams Arena to present the players with new gear as part of the equipment manufacturer’s holiday ‘CCM Assists’ program for their job well done. Each year, the players from the DIDYHA complete a ‘turkey drop’ to nearby families who may not be able to afford a turkey for Thanksgiving.

“We could not be more thankful and excited by the donation from CCM,” said Jason McCrimmon, president of the DIDYHA. “We pride ourselves on introducing our youth players not only to the game of hockey, but the importance of giving back to our community.”

It’s a dual-purpose gift from CCM, as the company was able to reward players for their good deed, while also support an association that fosters growth and love of the game in the heart of Detroit.

“CCM is always looking for ways to give back to local communities,” said Sean Williams, vice president of global marketing and North American sales for CCM.” When we heard about the DIDYHA program, its mission and its need for equipment, we knew we wanted to recognize the efforts of a group of such well-deserving kids.”

During the month of December, CCM has been asking hockey players to ‘assist’ their community, and tell CCM about it via Twitter, Instagram or Facebook with the hashtag #CCMAssists.

In January, CCM will select five participants to receive hockey sticks for his or her entire team or a team of their choosing.