Red Wings unveil new Hockeytown logo

By @MichaelCaples –

In between the NHL Prospect Tournament and the team’s training camp, the Red Wings made an announcement.

They have changed their Hockeytown logo.

Check out the new look:

“What defines Hockeytown is the shared sense of undying passion our fans have for our game, our team, and our city,” said Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc. “We’re excited to introduce several new programs for the upcoming season that will amplify the game-day experience at Little Caesars Arena and appeal to the Hockeytown community.”

The announcement comes as a part of a “Welcome to the New Fabric of Hockeytown” release that discusses a few other changes for the Original Six franchise this upcoming season.

Details from the press release:

Several new and exciting initiatives will be introduced for the upcoming Red Wings season:

  • Little Caesars Arena Hockeytown Open Houses in which fans will have the opportunity to skate on the same ice as the Red Wings players
  • On sale beginning Monday, September 17:
    • At least 100 tickets to every Red Wings home game will be available for just $20
    • New reduced-price Hockeytown Value Packs starting at $69 that include a pair of tickets and $20 concessions credit
  • Discounted concessions and merchandise pricing at home games
  • Special pre-game entertainment in the street-level Via concourse at select home games
  • Fans that download The District Detroit App will have a chance to win exclusive behind-the-scenes tours of Little Caesars Arena
  • Contests for Hockeytown fans living in other NHL cities with chances to win tickets to Red Wings road games
  • Viewers of Red Wings telecasts on Fox Sports Detroit and listeners on 97.1 The Ticket will have chances to win special Hockeytown prizes during Red Wings games

The new Hockeytown logo will be featured in-arena, on television, on Red Wings merchandise and through the organization’s social media and digital platforms. The logo was designed by Olympia Entertainment’s creative team in conjunction with Troy, Mich.-based SMZ Advertising. The logo was selected following research collected from fans of all ages and Red Wings season ticket holders.


The release also discusses ‘Hockeytown Cares’ – the “Red Wings’ official platform to create positive change across Michigan.” The Wings will “provide innovative support focused on community investment and youth development.”

It also states that the Detroit Red Wings Foundation will continue to raise funds and resources in support of the growth of hockey within our community.

MiHockey Staff

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