By @MichaelCaples –
The Detroit Red Wings and Little Caesars Hockey announced today a new collaboration with the Farmington Hills Hockey Association, creating a new Little Caesars Farmington Hills Hockey Association (LCFHHA).
The new partnership – which more than doubles the number of Little Caesars affiliated hockey teams in the Metro Detroit area – gives LC Hockey the opportunity to develop Farmington Hills-based A, AA and house teams from mini mites to midgets.
“This collaboration further strengthens Little Caesars’ commitment to hockey in the state at all levels of competition, while teaming up with the City of Farmington Hills,” said Christopher Ilitch, President and CEO of Ilitch Holdings, Inc., in a release. “For more than a decade, Ilitch Holdings has been a strong and consistent partner with the Farmington Hills Parks and Recreation Department, and we see this as an extension of our natural working relationship.”
Little Caesars Hockey will now have 26 teams and more than 500 players. The new A/AA and house teams in the LCFHHA – formerly the Farmington Hills Fire – will have new Little Caesars uniforms, and they will have new access to coaching education programs, shared practices and other “operational efficiencies.”
“The LCFHHA is determined to attract and retain families in greater numbers at the Farmington Hills Ice Arena, growing the Association’s programming base,” said Darren Eliot, Director of Little Caesars Amateur Hockey, in the release. “We’re excited to welcome new players to the Little Caesars Hockey family and help them continue to grow and develop both on and off the ice.”
The LCFHAA will now hold 12 AAA boys and girls teams, eight A/AA teams and seven house teams. According to the release, the Michigan Amateur Hockey Association’s District 4 council approved the revised bylaws at a council vote on Aug. 4.