Reynolds giving a pre-game speech to his Livonia Churchill team in 2015. (Photo by Michael Caples/MiHockey)

MAHA hires Jason Reynolds as director of operations and marketing; first full-time employee for organization

By @MichaelCaples –

The Michigan Amateur Hockey Association has its first full-time employee.

Today, MAHA officially announced the hiring of Jason Reynolds as the organization’s new director of operations and marketing.

Reynolds, the head coach of Livonia Churchill, will be in charge of all SafeSport and player safety initiatives for MAHA, while also overseeing the day-to-day operations of the youth hockey organization.

“The Michigan Amateur Hockey Association is excited to welcome Jason to our team,” said MAHA president George Atkinson in a press release. “His unique blend of experience as a marketing manager for major sports brands and as a youth and high school hockey coach will be a great benefit to our organization as we expand and improve upon our efforts in the new decade in an ever-changing youth sports landscape.

“We have long identified the need to have a full-time employee to handle the day-to-day operations of our organization and assist with player safety initiatives, and we believe Jason has the experience and leadership qualities to make this position his own and help amateur hockey in Michigan thrive.”

Reynolds has served as the head coach of Livonia Churchill for the past eight seasons. The Michigan native has most recently worked as the community marketing manager for DICK’S Sporting Goods in the Detroit and Toledo markets; he worked on the marketing team for Warrior Sports before that.

“Like many others in our state, hockey has always been part of my life,” Reynolds said. “I am honored and thankful that MAHA is giving me this opportunity to serve the game that I love, and I look forward to doing all that I can to help our sport grow in 2020 and beyond.”

Taking a proactive approach to SafeSport issues and other player safety needs has been a focus for MAHA for quite some time in the changing landscape of youth sports. With Reynolds on board, the youth hockey organization now has a full-time employee with experience as a player, coach and administrator to educate the hockey community and assist in any areas of need.

“Programs like SafeSport are critical to ensuring that all participants have the best opportunity to enjoy the sports they love,” Reynolds said. “With MAHA, I’m committed to making sure SafeSport policies and practices remain a priority. I want all participants to develop a healthy, lifelong passion for our great game as I have.”

Reynolds will also be putting his marketing expertise to work, as he will be helping with ‘grow the game’ initiatives like Try Hockey For Free, the One Goal program and more.

MiHockey Staff

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