By @MichaelCaples –
The ECHL has announced a new multi-year partnership with GEICO.
Not surprising news, of course, as league’s announce corporate sponsorships with leagues all the time.
The unique part of this deal, however, is that GEICO will have advertising right on the net for all of the ECHL’s 27 U.S.-based clubs.
The goal posts around the entire league will be painted blue and branded with the GEICO logo, as the insurance company becomes the ‘official goal sponsor’ for all the U.S. ECHL teams.
“The ECHL is very pleased to enter into the multi-year partnership with GEICO, one of the country’s largest insurance companies and most recognized and admired brands,” said ECHL commissioner Brian McKenna. “The ECHL will bring direct exposure to over 4.5 million fans in some of the best markets and venues in the country, and millions more through our television and digital platforms.
Here’s a look at what the nets will look like: