By @MichaelCaples –
As part of Hockey Weekend Across America, USA Hockey’s National Team Development Program Under-17 Team will face the Muskegon Lumberjacks on Sunday for the team’s inaugural “Milk and Cereal Bowl.”
Fans attending the USHL contest – puck drops at 2 p.m. at USA Hockey Arena in Plymouth – are encouraged to bring boxes of cereal to the game to support the Gleaners Community Food Bank of Southeastern Michigan.
NTDP corporate partner Pepsi will match all donations, and there will be prizes given out throughout the game for fans.
“It’s important for our program to be engaged with and support the community and we’re excited to be working with Gleaners,” said Scott Monaghan, senior director of operations for the NTDP, in a release. “Sunday’s game falls on the final day of Hockey Weekend Across America and with the day’s theme being ‘celebrate local hockey heroes,’ it’s a perfect time for everyone to join together as heroes to help provide for those that need our help.”
A portion of ticket sales will be donated to Gleaners, as well – $4 from every ticket purchased.
Fans can also purchase a toy cow for $3 at the game – each purchase represents one gallon of milk in donation. Kroger and the United Dairy Industry of Michigan will match every purchase with a donation of a gallon of milk, as well.
“Nutrient-rich milk is always in demand at Gleaners,” said Ken McClure, communications manager for the Kroger Company of Michigan. “With Kroger’s Michigan Dairy backing us, and our unwavering commitment against food insecurity, we appreciate this opportunity to partner with the Milk & Cereal Bowl campaign.”
“For kids, eating breakfast is associated with better performance and decreased behavior problems in schools,” said Melissa Gerharter, MS, RD, CSSD, and manager for Sports Nutrition Marketing for Milk Means More. “Also, kids who eat breakfast have a decreased incidence of obesity because they fuel the engine to kick up their metabolism.”