Bauer’s parent company acquires Easton Hockey

By @MichaelCaples –

Bauer’s parent company has issued a press release announcing that they have acquired Easton Hockey.

Per a release from Performance Sports Group (Bauer), the company has formally acquired the Easton Hockey business from Easton Hockey Holdings, Inc. PSG had previously acquired the Easton Baseball/Softball business in April of 2014.

“This is an exciting transaction for our company because it brings another business with a history of innovation to Performance Sports Group,” said Amir Rosenthal, President, PSG Brands. “Easton Hockey was the pioneer of the aluminum and composite stick in hockey and EASTON has long been considered a strong brand in the sport. We believe by focusing on their track record of success in the stick category and by utilizing the resources of a broader and more financially stable organization, we can support and further grow the EASTON brand in this important category and other key equipment categories.”

The press release states that, “The acquisition adds Easton Hockey’s heritage of innovation to the Company’s existing Bauer Hockey business, including intellectual property assets that will add to the Company’s product lines under the EASTON and BAUER brands.”

Bauer previously acquired hockey companies Mission and Cascade, as well.

For more, see the full press release via Yahoo Business.