Warrior, Little Caesars announce new hockey partnership

By Michael Caples –

The Detroit Red Wings and Little Caesars Amateur Sports have formed a new three-year partnership with Warrior Sports, it was announced today.

Warrior, a Warren-based hockey equipment manufacturer, will provide members of the Little Caesars AAA Hockey Club and members of the Little Caesars Amateur Hockey League (LCAHL) with equipment, footwear and apparel as part of the new deal.

“As a local Detroit company, Warrior is proud to sponsor Little Caesars, one of the premier youth hockey organizations in the world,” said Dave Dixon, Chief Marketing Officer of Warrior Sports, in a release. “Warrior’s founder Dave Morrow is a former Little Caesars AAA player and remains dedicated to helping grow youth hockey in metro Detroit. Warrior pushes our sports scientists, designers and product developers to produce equipment that enhances performance and allows all players to bring their best game to the ice.”

The Little Caesars AAA Hockey Club currently holds 17 teams, while more than 600 teams participate in the house, A and AA levels of the LCAHL.

“Warrior is a premier hockey company with gear that all players love,” said Brian Beaufait, Director of Little Caesars Amateur Sports, in the same release. “We are extremely excited to have this opportunity to partner with such a great company. This partnership will provide all of our Little Caesars AAA players the best of the best, while looking great. The partnership will also provide some great opportunities for our LCAHL members as well.”