Warrior joins leading hockey organizations as Hockey Day in Michigan’s title sponsor

FARMINGTON HILLS – The Central Collegiate Hockey Association (CCHA) is pleased to announce that Warrior Hockey has signed on to be the title sponsor of this year’s Hockey Day in Michigan, which will take place on Saturday, February 18, 2012 as an integrated part of USA Hockey’s Hockey Weekend Across America (February 17-19).

The CCHA, Warrior Hockey, FOX Sports Detroit, The Detroit Red Wings, Perani’s Hockey World, USA Hockey, Michigan Amateur Hockey Association, Michigan Hockey and MiHockeyNow.com are all thrilled to join forces to celebrate the great tradition of hockey — and the impact it has made — throughout the state. Michigan has over 63,000 USA Hockey registered players, coaches, and officials — the second most of any state in the country.

The tie-in to Hockey Day in Michigan was natural for Warren, Michigan-based Warrior Sports, a leading manufacturer of hockey equipment, footwear and apparel. “We’re thrilled to sponsor Hockey Day in Michigan. It’s a great way to celebrate the sport we love, show hockey fans what Warrior is all about and give back to the local community,” said Christine Knight, Brand Manager for Warrior Hockey. “Warrior’s involvement with several players on the Detroit Red Wings also allows us to spread the word using some of the best ambassadors in the game today, and they’ll be an important part of our Hockey Day in Michigan activities.”

“The collaborative effort among so many different groups is what makes Hockey Day in Michigan so successful year after year,” said Fred Pletsch, CCHA Commissioner.  “The CCHA is pleased to have the opportunity to connect with hockey fans of all ages, backgrounds and skill levels, while also having the opportunity to gain exposure and attract new fans to this incredible sport. We’re thrilled that the CCHA can showcase four of our teams in two FOX Sports Detroit televised games as part of Hockey Day in Michigan.”

FOX Sports Detroit will be providing full coverage of two CCHA matchups on February 18, Northern Michigan at Michigan at 5:05 p.m. and Alaska at Michigan State at 8:05 p.m., as well as live pre-game and post-game coverage.

In addition, this year’s celebration will feature hockey events going on throughout the state, including free “Try Hockey” clinics, and Perani’s Hockey World – the Official Shopping Destination of Hockey Day in Michigan – is offering 20% off all Warrior hockey products the entire weekend (February 17-19) at all locations throughout Michigan. Visit warrior.com for more information.

Also, welcomed back is the return of the popular “Local Hockey Heroes” initiative, where individuals that go above and beyond to make the game of hockey great in Michigan are recognized.

For more details, please visit the Hockey Day in Michigan Facebook page, CCHA.com or check out the official Hockey Day in Michigan web page at MiHockeyNow.com for information on what’s going on around the state, how to participate and for coverage throughout the event.

To have your event included in the list of happenings around the state, please contact Sparky Nitchman of the CCHA at snitchman@ccha.com or call the CCHA office at (248) 888-0600.

Visit MiHockeyNow.com’s official Hockey Day in Michigan page here.

MiHockey Staff

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